Web Design Case Study: TaguArtsy E-Commerce Website

When I launched TaguArtsy, my own handmade tagua jewelry brand, I wanted more than just a pretty online store. I saw it as an opportunity to apply professional web design strategies and test how good SEO and layout decisions could drive real results.

This Wix web design case study shows how thoughtful design, e-commerce optimization, and content strategy transformed TaguArtsy into a high-performing website that ranks for key product terms and converts visitors into customers.

The Challenge Behind This Web Design Case Study

Designing a website for a niche e-commerce store comes with unique challenges:

• Presenting tagua jewelry in a visually appealing and professional way.

• Competing with larger fashion and jewelry brands online.

• Attracting organic traffic without relying heavily on paid advertising.

• Designing a site that is both mobile-friendly and optimized for conversions.

This project became a test case for applying modern web design and SEO practices to a real business.

The Web Design Approach

Product-Focused, Clean Layout

Since tagua jewelry is bold and colorful, the design emphasizes simplicity. A minimalist layout, soft backgrounds, and high-quality product images highlight the handcrafted pieces while keeping the user experience smooth.

Optimized for Conversions

Streamlined navigation, clear product categories, and a simple checkout flow ensure visitors can shop easily. Features like a loyalty program were integrated to encourage repeat customers.

Storytelling Through Design

Because tagua jewelry is relatively unknown, the site includes educational pages about the material and its origins. This builds trust and helps users connect with the brand.

SEO Strategy in This Web Design Case Study

A beautiful Wix website is only part of the puzzle — visibility matters. For TaguArtsy, the SEO strategy included:

• Keyword research: Targeting terms like “tagua jewelry,” “gift for her,” “14th wedding anniversary gift”

• Content creation: Blog posts that answer customer questions and provide style inspiration.

• On-page SEO: Optimized meta tags, internal links, and image alt text (including “tagua jewelry” when relevant).

• Balancing local and global reach: Ensuring both international and U.S. shoppers could find the store.

Results from This Web Design Case Study

The website redesign and SEO implementation delivered measurable outcomes:

• Improved organic traffic and visibility in search engines.

• Increased conversions thanks to streamlined navigation and a mobile-friendly design.

• Enhanced brand credibility in a competitive niche.

• Growth in page 1 rankings for targeted product terms.

Key Takeaways

From this Wix web design case study, the lessons are clear:

• Thoughtful layout and design improve trust and sales.

• SEO is crucial for driving organic traffic to niche e-commerce stores.

• Storytelling through design strengthens connection with customers.

• Real-world testing through your own projects allows for experimentation and measurable results.

TaguArtsy continues to grow as a jewelry brand, but it also serves as a web design case study demonstrating how strategy, SEO, and thoughtful design combine to create a high-performing online store. We’re still actively refining and improving the website to enhance user experience, SEO performance, and conversion rates even further.

At Qbicle Web Studio, I apply the same principles to client websites, helping small businesses increase visibility, improve user experience, and convert visitors into customers.